These pickup truck market statistics highlight the latest available figures on U.S. pickup sales, electrified pickup demand, regional market concentration, and global pickup truck market size.
Pickup truck market statistics (Top Highlights)
- U.S. new light-vehicle sales totaled 16.2 million units in 2025.
- In model year 2024, 66% of all new U.S. vehicles were classified as trucks under NHTSA rules, showing how favorable the broader market remains for truck-based vehicles.
- Ford F-Series sold 828,832 trucks in 2025, up 8.3%, and remained America’s best-selling truck.
- Chevrolet Silverado totaled 588,709 U.S. sales in 2025 across published Silverado variants.
- GMC Sierra totaled 356,218 U.S. sales in 2025 across published Sierra variants.
- GM said Chevrolet Silverado and GMC Sierra made it America’s full-size pickup leader for the sixth straight year.
- Ford Maverick reached a record 155,051 sales in 2025, while Ford Ranger rose to 70,960.
- Ford F-150 Hybrid sold 84,934 units in 2025, and Maverick Hybrid sold 81,034.
- GM sold 11,275 Silverado EVs and 7,996 Sierra EVs in 2025.
- Toyota said Tacoma posted its best-selling year ever and remained the most popular midsize pickup in the U.S. for the 21st straight year.
- Ford Ranger held a 43.6% share of Europe’s pickup segment in 2024 with 60,400 sales.
- Grand View Research estimated the global pickup truck market at $225.48 billion in 2024 and $230.06 billion in 2025, with a projection of $269.52 billion by 2030.
- North America accounted for 77.5% of global pickup truck revenue in 2024.
Global pickup truck revenue share by region
| Label | Bar | Value | ||
|---|---|---|---|---|
| North America | 77.5% | |||
| Rest of world | 22.5% |
Max = 77.5%. Widths: North America 100.00%, Rest of world 29.03%
That regional split shows how concentrated the pickup market still is. Even though pickup nameplates are expanding in Europe, Latin America, Asia-Pacific, and parts of Africa, North America remains the clear center of gravity for pickup truck revenue.
2025 U.S. pickup sales by nameplate
| Label | Bar | Value | ||
|---|---|---|---|---|
| Ford F-Series | 828,832 | |||
| Chevrolet Silverado | 588,709 | |||
| GMC Sierra | 356,218 | |||
| Ford Maverick | 155,051 | |||
| Ford Ranger | 70,960 |
Max = 828,832. Widths: Ford F-Series 100.00%, Chevrolet Silverado 71.03%, GMC Sierra 42.98%, Ford Maverick 18.71%, Ford Ranger 8.56%
Ford still owned the top individual truck line in 2025, but GM’s published totals show just how deep its full-size pickup business remains. Adding Silverado and Sierra together puts GM at 944,927 pickups across those two nameplates alone, which helps explain the company’s continued full-size pickup leadership.
2025 electrified and hybrid pickup volumes
| Label | Bar | Value | ||
|---|---|---|---|---|
| Ford F-150 Hybrid | 84,934 | |||
| Ford Maverick Hybrid | 81,034 | |||
| Chevrolet Silverado EV | 11,275 | |||
| GMC Sierra EV | 7,996 |
Max = 84,934. Widths: Ford F-150 Hybrid 100.00%, Ford Maverick Hybrid 95.41%, Chevrolet Silverado EV 13.28%, GMC Sierra EV 9.41%
Hybrid pickups are still far ahead of battery-electric pickups in raw volume. Ford’s hybrid truck lineup alone shows that many truck buyers are currently choosing partial electrification rather than jumping directly to fully electric pickups.
Global pickup truck market size
| Label | Bar | Value | ||
|---|---|---|---|---|
| 2024 | $225.48B | |||
| 2025 | $230.06B | |||
| 2030 projection | $269.52B |
Max = $269.52B. Widths: 2024 83.66%, 2025 85.36%, 2030 projection 100.00%
The long-range growth outlook is still positive, but it is not a hypergrowth story. Current estimates point more toward a steady, durable market built on utility, commercial use, and high-value consumer demand rather than explosive global expansion.
Regional and segment signals
- Ford Ranger held 43.6% of Europe’s pickup segment in 2024, with 60,400 sales across the region.
- Toyota Tacoma remained the most popular midsize pickup in the U.S. for the 21st consecutive year and posted its best-selling year ever in 2025.
- GM said Chevrolet Silverado and GMC Sierra delivered its sixth straight year as America’s full-size pickup leader.
- Ford said F-Series outsold its nearest competitor by almost 250,000 trucks in 2025.
Those regional signals show how concentrated pickup demand can still be by geography and use case. Full-size trucks dominate the U.S. profit pool, midsize trucks remain strategically important, and Europe continues to behave like a much smaller but still valuable pickup market led by Ranger.
What these pickup truck market statistics show
The pickup truck market remains one of the most resilient segments in the auto industry. In the U.S., buyers still reward scale, brand loyalty, towing capability, trim variety, and fleet familiarity, which is why the F-Series, Silverado, and Sierra continue to sit at the center of the market.
At the same time, the market is evolving. Hybrid trucks are now posting meaningful volume, compact and midsize pickups are growing their role, and electric pickups are starting to establish a foothold even though they remain far smaller than hybrid alternatives.
Globally, pickups are still a heavily North America-driven business. That makes U.S. demand, pricing, incentives, and product mix especially important for understanding where the pickup truck market is headed next.
Sources
- Ford, 2025 full-year U.S. sales results
- General Motors, Q4 2025 U.S. deliveries tables and January 2026 U.S. sales release
- Toyota Motor North America, January 2026 Tacoma and 2025 U.S. sales releases
- Ford of Europe, February 2025 Ranger market-share release
- U.S. EPA, 2025 Automotive Trends Report highlights
- NADA, December 2025 Market Beat
- Grand View Research, Pickup Trucks Market report